For many first time ecommerce entrepreneurs, it can be frustrating to work so hard getting your business ready only to to hear crickets when you finally launch. Here are some ways you can increase sales.
1. Do a customer referral programs
Referral programs are great way to encourage your happy customers to tell their friends. Referral marketing is one of the best forms of marketing when it comes to sales and conversions. This is because people trust the opinions of other people in their lives and people they respect, whether that be family, friends, social media influencers or big stars.
There are lots of really solid apps in the Shopify App Store that can help you quickly implement a great referral/loyalty program. Some of them include: ReferralCandy, Friendbuy, LoyaltyLion, S Loyalty: Refer-a-Friend, Ambassador, Forewards and Referrify
2. Have a limited offer sale or discount code
A sale is one of the easiest ways to drive sales, people love bargains and the idea that they will miss out on the offer tends to cause a buying frenzy.
3. Upsell and Cross Sell
Upselling is a sales technique aimed at persuading customers to purchase a upgraded or premium version of the chosen item or other add-ons for the purpose of making a larger sale. Combining upselling and cross-selling techniques will increase order value and maximise profit.
4. Participate in forums
Engaging with people on public forums is a great way to drive traffic to your website. Reddit is one of the most popular forums online, reddit has about 51 million unique users and over 1 million communities. The key to forums is participating and giving people relevant answers, you can't spam and market as forum users don't like that.
5. Future use discount codes
You can offer your customers a discount code to use on their next purchase, this will encourage them to come back and purchase again.
6. Start a customer loyalty program
Not only that, but existing customers spend 67% more than new customers. In short, customer loyalty really pays off -- and customer loyalty programs pay for themselves. A customer loyalty program is a rewards program offered by a company to customers who frequently make purchases. A loyalty program may give a customer free merchandise, rewards, coupons, or even advance released products.
7. Get customer reviews
61% of customers read online reviews before making a purchase decision, and they are now essential for e-commerce sites. User reviews are proven sales drivers, and something the majority of customers will want to see before deciding to make a purchase.
8. Utilise Instagram
With over 500 million active monthly users, Instagram is a gold mine of potential customers. Its unique photo-sharing platform offers brands one-of-a-kind opportunities to gain visibility and engage in dialogue with their customers.
It’s highly likely you’re already doing your best to market your business through Instagram.
9. Grow your mailing list
At this point I probably sound like a broken record, growing your mailing list is the best thing you will ever do for your business. If you want to know how click here
10. Have a website
Having a website is not an option it's an essential. When you don't have a website you are essentially making every single one of your sales yourself. Having a website allows people who don't know you to find your site by just googling.