"I’m starting a new Youtube Channel focused on a video podcast. Any tips on how to grow it?"
If Youtube were a country it would be the third largest in the world after China and India. Statistics show Youtube has 1 billion unique users visiting every month.
Growing a youtube channel is no easy feat, it takes a lot of effort and hardwork however it can be achieved. Getting views and having subscribers on YouTube isn’t enough, if you wish to gain a community of loyal followers who you can convert into loyal customers, you want engaged subscribes that not only watch but share and show interest in whatever subject matter your channel is based on.
It’s no longer just about views a video could have thousands of views, but if no one’s actually watch it, the video’s ranking is going to plummet in search results.
Ultimately, YouTube is a business, and ad revenue is what keeps the lights on. In order to generate income, they need to get ads in front of viewers. So if you want to rank, you have to serve YouTube’s interests, which means keeping viewers on YouTube as long as possible.
In this post, we will discuss some tips on how you can grow your channel and keep your viewers engaged.
- Create a Channel Trailer
A channel trailer is a great way to tease new viewers and give them a snippet of what your channel is about.
- Eye Catching Video Thumbnails
Thumbnails and titles act like billboards to help viewers decide to watch your videos. Well-designed thumbnails and titles can attract more fans to your channel, encourage viewers to watch through your videos because they know what to expect, and make your content appealing to a broad range of advertisers. Thumbnails, in some ways, are more powerful than titles when it comes to enticing people to click a video on YouTube. It’s worth investing time in making sure there’s some consistency across them because it makes your channel look coherent.
- Collaborate with Youtubers who have a similar audience
Collaborations are some of the most effective marketing strategies that new (and established) YouTubers can use to get more views and more subscribers. They work because, essentially, when you collaborate with another YouTuber who has a similar audience, the two of you can both double your reach for at least one video.
YouTube collaborations give you instant exposure to a much larger audience, overall. Whether you create a video together, do guest appearances, guest vlogs, or just give each other shout-outs, you can both benefit a great deal from working together.
Make content on current issues / Trending topics.
Creating content around topics that are currently trending can drastically boost your search visibility and viewership. Even though these will be highly competitive search terms, with hundreds of thousands of people performing searches on a daily basis, you’re bound to be seen! As with any newly trending topic, the earlier you jump on the bandwagon, the better your content will perform.
Share your videos in niche online communities on reddit/facebook
Niche communities—on Reddit, Facebook, forums, and elsewhere—that relate to your video's audience might appreciate what you created and subscribe to get more. Try to aim for relevancy instead of just the size of the community when you post in subreddits or in Facebook Groups.
Use Youtube Cards to suggest other videos
Cards are pre-formatted notifications that appear on desktop and mobile which you can set up to promote your brand and other videos on your channel. Use them to suggest playlists or specific videos to get viewers to watch more.
Organise your videos into playlists
Playlists encourage binge watching as one video will play one after another, they are also good for SEO! When viewers search on YouTube, the results include not only individual videos but playlists too—so playlists boost your chances of ranking higher in YouTube’s search results.
Put appropriate tags on your videos
According to YouTube, tagging is one of the most importantways to rank your video in YouTube search results. Using appropriate and relevant tags will help people discover your video and your channel.
Use descriptive titles and descriptions
YouTube is the second largest search engine, right behind Google. The first thing users look at when they search for a video is a relevant title that will give them the answer they’re looking for. But that’s not the only function your video’s title serves.
It also helps YouTube understand what your video is about, and when it should show up as a search result. That’s why identifying keywords and including them in your title is one of the best ways to optimize your videos.
Have a schedule
The best way to build an audience that keeps coming back is to be consistent with your uploads, this will help with your views as your subscribers will know when to come back and to expect a new video from you.
It should go without saying that "grow quick schemes" like buying subscribers won't help you in the long run. You don't need a million subscribers to have a valuable audience. All you need is a small group of super engaged fans who love what you put out into the world.